Client Overview
Cookd is a food content brand big in India for recipes + packaged blends.
My Role
• Content Videographer • Social Media Support
Problem
Required consistent, high-quality content in a fast-paced content environment.
Strategy- Learn and adapt food lighting techniques Use color-rich close-ups
Align with Cookd’s high-engagement recipe style
Execution
Visuals:
• Hero dish shots
• Ingredient slow-motion
• Step-by-step recipe videos
Results / KPIs
Increase in recipe engagement
Created views in Millions
Consistent visual branding across social
Appreciation from founders + editing team
Tools Used
Sony A7 IV, Sony A7 SIII, Premiere Pro, Photoshop, Lightroom.