Client Overview
Alba Cars is a Dubai-based automobile showroom specializing in quality used and premium vehicles.
My Role
Visual Content Creator
Problem
Despite strong inventory, Alba Cars lacked high-performing digital creatives to drive showroom visits and convert online attention into physical footfall.
Strategy
- Launch a ₹100K (100,000) paid campaign focused on local reach
- Create high-impact car walkaround reels optimized for 9:16
- Highlight pricing, condition & trust factors visually
- Use urgency-driven hooks (limited stock, best deals)
Execution
Visuals:
Cinematic car walkarounds, Interior + exterior detail shots, Voice-over + text-hook reels
Results / KPIs
Significant increase in showroom footfall
Sales uplift during the campaign period
Higher inbound calls & DM inquiries
Strong local brand recall
Tools Used
Premiere Pro, After Effects, Photoshop, Illustration, Capcut, Meta Ads Library Research.