Client Overview
A premium floral e-commerce brand in the UAE specializing in luxury bouquets and curated gifting.
My Role
Photographer • Videographer • Social Media Manager • Ad Creative Lead
Problem
The brand needed high-quality visuals and campaign assets for Valentine’s Day and daily product listings.
Strategy
- Created premium product visuals with clean lighting and consistent color tonality.
- Build a visual identity that matched the brand’s luxury tone.
- Using influencer marketing + Meta Ads to boost conversions pre-Valentine’s week.
- Introduced QR campaign inside Manipal University to grow Instagram followers.
Execution
Visuals:
Flat-lay product shots, lifestyle bouquet videos, 9:16 ad reels, influencer short-form videos.
Warm tone, shallow depth, hero product in center frame.
Results / KPIs
25% increase in Valentine’s week sales
6,000+ new Instagram followers from QR university campaign
Meta ads: CTR improved by 40% with new visuals
Website conversions increased with updated product photos
Tools Used
Premiere Pro, Photoshop, Lightroom, TikTok Ads, Meta Ads